Why Napping as a Perk Makes the Most (Business) Sense

Look around your office... You'll likely find someone who is tired, stressed out, and could use a nap. Perhaps it's you! 

Whether in accounting, retail, finance, or technology, napping is the most underrated thing that most (re: all) of us fail to do, despite our bodies crying out for it almost daily. So considering that most companies these days provide everything from subsidized gym memberships and catered lunches, to fully stocked liquor shelves and game rooms, why hasn’t napping as a perk (NaaP) received more serious and meaningful consideration?

First off, while many companies commit themselves to certain perk programs with high hopes of boosting productivity (re: performance), these programs are really only creating a favorable sentiment for the organization at best. It’s quite fashionable these days to offer everything under the sun in order to attract top talent, but companies are arguably missing an opportunity to provide perks that focus on improving overall productivity and boosting employee function during the work day.

'Measuring' Productivity

Productivity can be divided into 2 married categories.

  1. Quantity, or “productive volume”
  2. Quality, or “productive value”

Your company’s objective is to successfully marry these entities and maximize them together, as each taken individually has low productive worth. Let's dissect a few things...

Catered Lunch (By the Numbers)...

You’ve decided to provide catered lunches to recoup the wasted time that your team spends on the daily hunt for food outside of the office – typically 1 hr.

Let’s use Cindy as an example. You pay Cindy $45/hour.

Assuming Cindy spends 20 minutes eating lunch, you’ve recouped 40 minutes of Cindy’s productive time. (Your cost is $15 to retain $30 in wage productivity). Tack on the $10 lunch you provided to keep her in the office, and you’ve spent $25 to save 40 minutes of her productive time ($15 wages + $10 lunch). Said another way, you’ve spent $25 to retain $30 in wage productivity – a $5 savings!

Now, if Cindy decides that she wants to take just 4 minutes longer to eat, you’ve recouped 36 minutes of her productive time. (Your cost is $18 to retain $27 in wage productivity). Tack on the $10 lunch you’ve provided to keep her in the office, and you’ve spent $28 to save 36 minutes of her productive time ($18 wages + $10 lunch). Said another way, you’ve spent $28 to retain $27 in wage productivity – See the problem?

Of course both of these scenarios are still better than her leaving the office and having to pay Cindy $45 for an hour of nothing, but this only accounts for the cost of her productive volume and not her actual productive value. And since catered lunch does nothing for fatigue, if Cindy is feeling sluggish, unfocused, or otherwise, you’re unlikely to get any meaningful bump in her productivity levels regardless of how she chooses to take her lunch. 

Making Mistakes

Keeping Cindy as an example, you’ve decided to provide her and the team with subsidized gym memberships. Cindy works out 2 hours per day, 6 days per week and is an exemplar of good exercise habits.

Cindy also enjoys the occasional late night out and every now and then comes into work on 4 (terrible) hours of sleep.

Even just one sleepless night can increase her likelihood of making mistakes in her work by 30%! That's the difference between hitting ‘reply’ vs ‘reply all’ with a sensitive internal memo; not catching the misspelled name of an executive in a big press release; or overlooking critical terms in a large case settlement. In other words, this particular perk still doesn’t directly contribute to increasing Cindy’s productive value in the office. Again, if Cindy is feeling sluggish, unfocused, or otherwise because of her sleepless night, you’re unlikely to get any meaningful bump in her productivity levels regardless of how many times she has gone to the gym that week. 

Accounting for Both

Napping as a perk however, prevents burnout and information overload by allowing the brain to perform memory consolidation. This translates into higher productive volume as employees are able to process more information and accomplish more tasks. And as common sense tells us, where it pertains to virtually any task, it’s easier to get more done when the brain is less fatigued.

Additionally, because napping increases alertness and creativity, it also reduces the likelihood of errors and mental blocks. This translates into higher productive value as employees enjoy increased cognitive awareness and are able to coalesce disparate insights together more quickly.

It’s the productivity marriage most companies dream of… (And that the likes of Google, Nike, Facebook, Huffington Post, and British Airways have already found.)

If you haven’t considered endorsing napping as a perk for your office, now is a great time to re-evaluate. Whether creating a quiet space onsite, or exploring a partnership with a nearby nap studio, the benefits can’t be ignored. And for companies in the Downtown San Francisco area, you can contact Doze to set up free trial access for your team at no risk. It’s a very simply cultural shift that will not only benefit the organizational sentiment, but your employees’ quality of work and bottom line.  

It's time to work smarter.


5 Reasons You Haven't Tried Doze Yet...

Over the last 3 weeks I've been asking folks (who know that we exist), why they haven't yet tried Doze. To be clear, these are the same people who have told me everything from how this is solving a big cultural problem, to how much they need it, to asking how to tactfully gift it to their crabby boss. But again, the one thing that all of these people have in common is that they haven't taken Doze for a spin.

Since nap culture has a long way to go before it’s truly embraced in any meaningful way, I wanted to share a few reason why many of you are still apprehensive about the idea of daytime naps...

1. "The concept is too foreign."

When ole Sammy Slumber comes sauntering over for some midday cuddles, your immediate reaction is to shoo him away with caffeine. And despite the timely relevance of his sleepy solicitations, you still can’t wrap your brain around the fact that there's actually a place that exists specifically for napping. To you, napping is for desperation, not optimization. 

2. “I don’t have time.”

Everyone agrees that on average, we have roughly 4.5 productive hours in any given workday. (When we’re hungover that shrinks to 1.5) So the rest of that time is devoted to idly chatting friends, browsing your social feeds, and having those clumsy conversations with “office strangers” because you lingered in the kitchen too long. Napping just doesn’t fit into the schedule.

3. "I’m not good at napping.”

Apparently, nothing is off limits to over-achievers as even napping is seen as a competition. But the fact is, even quiet meditation can reduce stress levels just as much as falling asleep for 25 minutes. So what you're really saying is, "I'm not good at relaxing..." 

4. “I’m glued to my desk.”

“It’s not about ‘being’ productive, it’s about ‘looking’ productive”. Many of you work for companies that are more fixated on your perceived productive volume than your actual productive value and, sadly, you’ve internalized this by mastering the art of ALT-TAB even while nodding off at your desk. You'd nap if you could, but you fear the crack of that whip. 

5. “I'm a germophobe.”

The reality is that you're probably a selective germophobe. Just think of all the filthy heads that haven't been cleaned from the back seat of the cabs you take... Gross. These pods on the other hand are disinfected after Every.Single.Use. So you're in luck, because I'm a germophobe too. 

So it’s clear that napping at work, or while “on the clock”, is a new concept that’s unfathomable to most of you as typically caffeine or “dealing with it” are the go-to options for managing daytime fatigue. But at the very least, I encourage you to consider Doze in your carousel of options for ways to make it through the day with some semblance of effectiveness. There is now a better way!

Until next time,



Doze Announces Pay-What-You-Want Pricing


Yes, you read that correctly. Doze is now allowing customers to pay whatever they want to rest, relax, or recharge in our space. Why? Because we don't want anyone to have an excuse to not take advantage of the benefits of napping, or the pleasures of meditating in a peaceful and quiet place.

Based on customer feedback from the last few weeks, it's clear that most of you have never really considered the myriad benefits that a nap provides. And how could you to when it's never been a realistic option for 95% of the population?

Until now!

How it works: Once you've found your desired time, simply set your price before confirming your appointment. Then, pay when you arrive.

Doze is all about creating a well-rested community because when we’re well-rested, we’re better people; better parents, colleagues, bosses, friends, neighbors, strangers, you name it – and that's worth something to everyone.

What's that worth to you?

Much love,


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